Greentube signs an agreement with Casino Davos
Greentube, one of the most popular iGaming software providers, wants to strengthen its presence in Switzerland. For the past few days, they have offered some of their software on Casino777.ch, an operator owned by Casino Davos. This is a promising partnership for both. This article will take a look at this new development.
Greentube: a short introduction
Originally named Dürrschmid& Reisinger OEG, Greentube is an Austrian publisher owned by Novomatic. This company, acknowledged for its innovations, offers its software to many online casinos available in Switzerland, Belgium, Italy, and the United Kingdom.
Greentube offers many flagship titles on Casino777.ch
The partnership between Greentube and Casino Davos is a significant development. Since its founding in 1997, Greentube has quickly distinguished itself with its exciting and uniquely designed software. In fact, Casino Davos preferred many of their titles, such as the “Lucky Lady’s Charm” slot machine and the “Sizzling Hot Deluxe.”
Goal: increase the popularity of Casino777 in Switzerland
Casino777.ch already offered high-quality software designed by iSoftBet, another supplier recognized for its many innovative and addictive games. But Casino Davos now faced competing models. When the online gambling market opened in July 2019, Casino777 was the 4th online platform. Maintaining player interest requires continuous optimization and the use of innovative software.
The growing and indisputable notoriety of Greentube seemed to work well with Casino Davos’ strategies. A recent interview with Michael Bauer, Chief Gaming Officer of Greentube, reveals their keen interest on this partnership:
“With the unrivaled performance and diversity of our content, and our rooted heritage in Switzerland, we quickly preserved our position as the leading provider in the newly regulated online market. The partnership with Casino777.ch via Casino Davos, our new partner, is “the icing on the cake” after a perfectly successful entry into the market. Greentube games are now available on most online casino sites in the territory.”
Christoph Pychynski, Director of Casino Davos AG, also spoke about this promising partnership:
“The selection of Greentube’s premium software, such as popular titles like the Super Cherry series, is a valuable addition. As a result, we will be better equipped to meet the needs of our customers. The evolution of the online market is a fast-paced environment. We look forward to working with Greentube to ensure a superior online casino experience with the best games available. The permanent growth in our number of players will no doubt indicate the success of this new partnership.”
Casino Davos makes iGaming news again
Not only is Casino Davos recognized for its land-based or online casinos, but also for its advertisements and marketing strategies. While this new partnership with Greentube was voluntarily publicized among info sites, the company also made their mark during the holidays with an amazing ad at the end of 2019. Starring Jean Claude Van Damme, the humorous Casino777 ad propelled the number of registered players in just a few days.
The upcoming launch of promising operators (notably Groupe Partouche’s) obviously encourages the majority of casinos to apply aggressive strategies in order to maintain their popularity. And the new agreement between Greentube and Casino Davos seems to be a successful strategy.
Should we expect an upheaval in the iGaming market in the coming months? CasinosNews will answer each of your questions with their next announcements and update on stats.