iSoftBet is now a partner of Groupe Partouche
After announcing a partnership with Evolution Gaming for its upcoming live games, Groupe Partouche is now joining forces with iSoftBet for its next online platform. iGaming experts call this choice highly relevant for multiple reasons. So, CasinosNews takes a look at this remarkable selection.
Groupe Partouche is preparing to make a big splash into the iGaming market
The resources and strategies used for the preparation of Groupe Partouche’s platform have been a highlight for the news on casinos in Switzerland. While its headquarters are located in France, this company really knows how to entertain Swiss, French and Belgian players alike. With its 42 establishments, Groupe Partouche is preparing to make a sensational entrance into the online casino market. The company’s strategies indicate a very promising future.
Alexander Sosnovski, CEO of iGaming at the Casino du Lac Meyrin in Geneva (a Groupe Partouche establishment), recently confirmed the news of this partnership:
“iSoftBet is one of the leading providers of software and games in the legal Swiss market. Groupe Partouche carefully selects its partners and works only with the best to offer popular online games and entertainment to each of its valued customers. We are very pleased about this partnership with iSoftBet. And we expect all of our partners to provide stable, state-of-the-art solutions while developing their licenses for the Swiss market.”
iSoftBet is gaining popularity in the online casino software market with their particularly attractive library of games of more than 70 quality titles (such as Hot Spin, Lucky Stripes or Book of Immortals). Groupe Partouche’s announcement of the partnership also references the provision of the INgame line of real-time marketing tools “made in iSoftBet.” These solutions help increase the Groupe’s interest with this popular publisher.
Michael Probert, Chief Commercial Officer of iSoftBet, spoke about this partnership:
“Casino du Lac is considered a premium casino in the Swiss market. And we are thrilled about our partnership with Groupe Partouche. As with other European countries, we were the first to penetrate the Swiss market. The conformity of our catalog of online and mobile casino games and the performance of our software are undeniable and primarily intended for our partners.”
While the Swiss market is of great interest to iSoftBet, this territory was only the 16th country “targeted” by the publisher. Legislation aimed at authorizing certain internet casinos in Switzerland was not put into effect until July 2019.